The #1 Type of Marketing The FTC Is Going After Right Now…
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Inside The Episode
Where is the FTC looking the hardest in 2024? The answer might surprise you. While there are so many places for the FTC to look, one of their biggest focuses is on… phone calls?
No one follows the FTC more closely than Greg and he’s seen telesales teams be targeted again and again for non-compliant practices.
He shares the biggest mistakes, what to avoid, and what you need to know NOW if you run a telesales team.
In this episode, Greg and Anik dissect one of the most recent cases from the FTC and how it highlights one of the biggest focuses of the government right now.
Turns out, in 2024 phone sales are the #1 target for government suits after a key Supreme Court loss clipped the FTC’s wings in 2021.
Greg breaks down how legal landmines have shifted and covers topics like…
How telesales are now the prime target thanks to stronger case laws…
The sneaky small business myths Anik used to buy – “I’m too tiny to get fined”…False!
Why incorporating physical phone teams spikes your risk exponentially…
Anik used to think his phone sales team was his secret sauce. They had the scripts, the reviews, the low refunds… He was monitoring it all!
But one small line undid everything.
Greg explains why even the most simple questions can imply unrealistic earnings claims to investigators.
If you’re running call centers to drive revenue right now, this episode is an urgent must-listen. Get your head around the pitfalls before they sink you
Hosts
Anik Singal
Greg Christiansen
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