Is Putting Values on Bonuses & Creating Stacks Legal?
In today’s episode, we’re covering another extremely COMMON violation that so many marketers make. It’s all about inflated bonus stacks.
Don’t Say That!
…A new podcast dedicated to keeping marketers compliant & up-to-date on all the advertising laws to protect their businesses from government intervention.
Your Hosts Greg Christiansen (20+ years FTC attorney) & Anik Singal (21+ years digital marketing expert) help you navigate & simplify marketing compliance in 2024…
Get Your Copy Of “Don’t Say That!” The Book…
Protect Yourself, Your Business & Everything You’ve Built!
Our new book reveals the exact steps to take, mistakes to avoid and rules to follow so marketers don’t end up as the FTC’s next target…
You’ll discover everything from:
- 1. The true cost of not complying…
- 2. Exactly what the FTC is looking for…
- 3. How most are unknowingly breaking the rules…
- 4. The most common mistakes marketers make every day…
- And so much more!
This book is perfect for your team, clients, affiliates, freelancers, contractors and anyone else who touches your marketing!
Topics We Cover On Don’t Say That!
Join Us At The Compliance Summit -
We’ll Help You Protect Yourself & Your Business In 3 Days…
April 16-18, 2024
Worried about getting sued by the FTC or other regulatory agencies? Confused about what the rules really are? The good news is, you’re not alone. And we’re here to help.
At The Compliance Summit, we’ll spend 3 full days revealing EVERYTHING you need to know to protect yourself, your business and your assets.
Plus, we’re bringing together the industry’s top players and compliant marketers for 3 full days of networking and partnership building.
Latest Episodes…
Almost Every Testimonial Is Non-Compliant – Here’s How To Fix That…
In today’s episode, Greg lays out the exact guidelines for properly structuring powerful yet fully compliant client stories in your marketing.
The 5 FTC Violations Almost All Advertisers Are Making…
In today’s episode, 20+ year FTC pro Greg Christiansen goes IN-DEPTH on the 5 key areas where he sees regulators focusing most of their attention right now.
ROBOCALL Violations + Can Compliant Marketing ACTUALLY Sell?
One thing has become crystal clear already in 2024, The FTC means business when it comes to robocall violations.
Do Small Businesses & International Businesses Get Sued By the FTC?
In this episode, Greg and Anik dissect some of the craziest examples of people trying to skirt the FTC’s rules.
The #1 Type of Marketing The FTC Is Going After Right Now…
Where is the FTC looking the hardest in 2024? The answer might surprise you. While there are so many places for the FTC to look, one of their biggest focuses is on… phone calls?
How the FTC Chooses Its Targets…
No it’s not random. And no, it has nothing to do with the SIZE of your business. The truth is, the FTC goes after all kinds of businesses from monopolies to tiny corporations in every niche and industry imaginable.
My ENTIRE FTC Story. From Day 1 to Today. The Bad, The Ugly & Even The PTSD…
The day the FedEx package from the FTC arrived at my desk was one of the worst days of my life. But I never thought that what would follow over the next 18 months would be as truly painful as it was.
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In our FREE newsletter, we’ll keep you updated on the most urgent issues facing marketers today.
Meet Your Hosts…
Greg Christiansen
Greg Christiansen is the managing partner of Guardian Law, LLC. He has a national practice with prior and current cases in 17 states.
In addition to Guardian Law’s main function assisting with estate planning and asset protection, his practice centers on national and local Advertising and Marketing compliance and litigation.
In particular, Greg’s practice focuses on advising clients in all aspects of television advertisements, direct-to-consumer marketing, telemarketing, and e-commerce, including trial litigation, appellate litigation, alternate dispute resolution, and the assessment of potential Marketing opportunities or risks a client may face.
Anik Singal
Anik Singal is a serial entrepreneur, speaker, best-selling author and devoted philanthropist. Anik started his entrepreneurial journey in 2002 as a college student at the University of Maryland and since then, has built 9 successful companies while scaling to $30M+ a year.
Anik is one of the world’s foremost authorities in entrepreneurship having taught over 500,000 entrepreneurs – all over the World. He’s the Founder & CEO of Lurn, lnc. , a BusinessWeek Top Young Entrepreneur and 2-Time Inc 500 CEO.
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Copyright @ 2024 NAOAC. All rights reserved. National Association Of Advertising Compliance., is a sales and marketing education and training company. We believe, with education, business leaders can be better prepared to make advertising and investing decisions. Success is dependent on external factors such as implementation and effort of the participating business. We do not make claims on what you should expect to make without training. All material is intellectual property and protected by copyright. Any duplication, reproduction, or distribution is strictly prohibited.